The Story

About Bluebird

 

Our Mission

We empower youth through versatile, playful gear that celebrates freedom, creativity, and the spirit of board sports - rooted in community, inspired by nostalgia, and built to give back.

Our Vision

From the first drop-in to the next big dream, Bluebird is more than a brand. We’re a crew, a creative outlet, and a home for the next generation of boarders.

Our Values

Community | Creativity | Freedom | Giving Back | Collaboration | Nostalgia | Positivity

Our Beliefs

  • We believe in youth: Their power to push limits, shape culture, and change the world.

  • We believe in community: Growth happens when we lift each other up.

  • We believe in giving back: To the people, the culture, and the roots that raised us.

  • We believe in freedom: Of movement, expression, and living life on your own terms.

  • We believe in creativity: As a force for connection, expression, and evolution.

  • We believe in nostalgia: Honoring where we came from, not living in the past.

  • We believe in collaboration: The best things are built together.

  • We believe in comfort and versatility: Gear should keep up with your lifestyle, not limit it.

From the Founder

I grew up chasing adrenaline on snowboards and skateboards - the thrill, the struggle, and the people around me.

After 10 years as a mental health and addictions nurse working with youth, I’ve seen how crucial support, belonging, and direction are. Board sports offer just that - a mix of challenge, focus, and celebration that builds confidence and strong humans.

Today, I watch my daughter ride with confidence, and I want every kid to feel that same joy.

Bluebird isn’t just a brand - it’s a crew, a culture, and a commitment: to the youth, the small community parks, the big competitions, the ride ahead, and the reminder that doing hard things and being cheered on matters. Always.

- Chantel McDougall